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There are a number of advantages to buying lingerie online — starting with the fact that you can literally shop in your underwear from the comfort of your own home.

On top of that, you have a wider selection to choose from, can avoid waiting in long lines at the fitting room or cash wrap, and have the luxury of peeking in your drawers to compare options with your current collection.

Provided you already know your proper size (we recommend getting fitted once a year, as it can change), you don’t have to fret about not trying bras and panties on before you buy them. And even if an item doesn’t work out, most retailers have made their return and exchange policies increasingly hassle-free.

Perhaps one of the best perks to purchasing lingerie online is that you can take advantage of discounts and promotions you may not have gotten in a store.

Sold on the idea? You may be overwhelmed as to where you can begin shopping for some new undergarments — which is why we rounded up some of the best options for buying them online.

Specialty Stores

If you’re looking for something akin to a boutique shopping experience, look no further than specialty stores.

Because these stores specialize specifically in selling lingerie, they might have a wider selection of hard-to-find pieces, which when it comes to lingerie, is key: after all, what’s sexy about looking like everyone else? Foundation 45 and Time For Me, two specialty store examples, also happen to sell beauty and skincare products in addition to lingerie, so you can snag some of your other essentials all in one place.

A Sophisticated Pair boasts an assortment of shapewear, swimwear, and hosiery as well to complete your ensembles and a blog with helpful resources and product reviews so you can order with confidence. If you’re a curvy gal, look no further than Hourglass Lingerie — the Baltimore-based boutique was founded by a woman with the same kind of figure, so she stocks it specifically with products that will flatter your figure. You can even contact their sizing specialists before making a purchase if you’re uncertain.

Mass retailers

Don’t overlook department stores and other mass retailers like Nordstrom, Lord & Taylor and Kohl’s when it comes to lingerie shopping — since they have a larger inventory, it may be easier to find what you need. While browsing both Nordstrom and Lord & Taylor, you can chat with a customer service agent if you have questions about a specific product.

All three of these retailers offer in-store pickup, meaning if the location closest to you has the product in stock, you can purchase it online (to ensure it doesn’t sell out before you can buy it) and then pick it up in-person to avoid a shipping charge (plus try it on).


Related: 5 Shopping Tips That Will Change The Way You Buy Bras Online


best online lingerie

Parfait Marion Contour Padded Bra P5391 in Lapis Blue | Parfait Lydie Contour Padded Bra P5441 in Silver Blue | Sandrine Plunge Longline Bra P5351 in French Blue

Lingerie subscription boxes

If you’re just trying to spice up your lingerie collection and like surprises, you might want to consider subscription services, such as SkivvieBox or Wantable. After offering some information about your preferences, the service will craft a box of unmentionables that will regularly arrive on your doorstep (typically on a monthly basis), and you can simply send back whichever pieces you don’t want to keep.

With The Lingerie Box, for example, you fill out a style quiz, and then the knowledgeable staff will hand-pick items based on your answers. All of the items carried on the site come from small, high-end designers, and your box could include a matching bra and panty set, chemise, babydoll, among other pieces.

Resale sites

On the hunt for a deal? You can hardly beat resale sites like eBay and Poshmark when it comes to saving cash on products, and that includes lingerie. Of course, with intimates, it’s always advisable for safety reasons to purchase pieces that have never been worn, so look for auctions that have NWT (new with tags) or NWOT (new without tags) in the title.

And make sure to familiarize yourself with the seller’s return policy before bidding or buying if you aren’t absolutely certain of your size. One of the primary advantages to shopping on resale sites is that you can often find those styles you adore that for whatever reason, have been discontinued.

Etsy: Custom and bespoke lingerie

When you find yourself searching high and low for the perfect bra or panties, and you simply can’t seem to find your dream undergarments, it might be worth investing in custom designs. Custom-made and bespoke lingerie on Etsy can be constructed to your specifications in terms of color, fabric, print, and detailing.

There are thousands of items to customize, from corsets and bralettes to wedding garter sets and panties in a vast range of cuts. Many shops even allow you to submit your measurements with your order, so you can ensure a perfect fit. The best part? You can be sure that your underthings don’t look like anyone else’s. After all, lingerie is meant to be sexy, and what’s sexier than standing out?


Related: When Is The Best Time Of The Year To Buy Lingerie?


online lingerie shopping

Parfait Lucie Unlined Wire Bra P5202 in Mood Indigo

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured image lingerie:
Parfait Charlotte Padded Bra 6901 & Parfait Charlotte High-Waist Brief 6917 in Dusty Rose/Black

It goes without saying that lingerie is among the sexiest of garments a woman can wear — some might even say that it’s designed with the specific intention of seduction.

And even if you aren’t wearing it for someone special, it can certainly make you feel sultry just knowing it’s there underneath your ensemble.

Still, there’s something intimidating about wearing, let alone shopping for, these lacy underthings. If you’re not used to wearing these extra sensual pieces, it can take some courage to incorporate them into your everyday life.

With the right garments and furthermore, the right attitude, you can feel both comfortable and confident in lingerie — so read on for some helpful guidance to feeling like your sexiest self.

Find your perfect fit

Parfait Elissa Unlined Wire Bralette P5012 and Bikini P5013 Pearl White 3 - How To Wear Sexy Lingerie

Parfait Elissa Unlined Wire Bralette P5012 | Parfait Brazilian Thong P5014 in Pearl White

It’s crucial to make sure you know your size in bras and panties as the fit of lingerie makes a world of difference in how it looks on your body and thus, how you feel in it. If it’s been a while since you’ve purchased any kind of underthings, it’s a good idea to have a stylist at a local boutique perform a professional fitting. That way, you can ensure that whatever pieces you’re investing in will surely be flattering and moreover, that you’ll feel secure in them.

Keep in mind, though, that fit ultimately comes down to more than just numbers on a measuring tape — it’s all about how it feels on your body.


Related Post: 5 Tips For Feeling Super Confident In Your Lingerie


Get to know your personal style

Parfait Elissa Strapless Bra P5011 and Bikini P5013 Black - How To Wear Sexy Lingerie

Parfait Elissa Contour Underwire Strapless Bra P5011 | Parfait Elissa Bikini P5013 in Black

Just as you gravitate toward certain kinds of footwear and jewelry, you also will no doubt have a particular taste when it comes to lingerie styles. Luckily, there are endless different looks to choose from, so it’s all a matter of familiarizing yourself with what feels right and lines up with your unique sensibilities.

Whether you plan to purchase something online or in a local boutique, do some browsing on the Web to see what’s out there. And remember that less isn’t always necessarily more when it comes to showing skin — a boyshort panty or babydoll that has a bit of coverage is still undeniably sexy, so it all comes down to your personal preferences and comfort level.

Retro

Parfait Charlotte Padded Bra 6901 High Waist Brief 6917 Dusty Rose - How To Wear Sexy Lingerie

Parfait Charlotte Padded Bra 6901 | Parfait Charlotte High-Waist Brief 6917 in Dusty Rose/Black

Adore vintage fashion? A wild pink contrasting matte and satin padded bra with a bow detail and matching high-waist brief might have just the right retro vibe for you — as might a red and black wire bra with sheer polka-dot mesh with a matching hipster that boasts sheer side panels.

Classic

Parfait Estelle Padded Bra P5231 Black - How To Wear Sexy Lingerie

Parfait Estelle Padded Bra P5231 in Black

If tend to stick to the classics, like an LBD, you can’t go wrong with a black balconette bra that features floral bouquet lace, and a corresponding lacy bikini.

Glamourous

Parfait Elissa Unlined Wire Bralette P5012 and Bikini P5013 Pearl White - How To Wear Sexy Lingerie

Parfait Elissa Unlined Wire Bralette P5012 | Parfait Brazilian Thong P5014 in Pearl White

Does your signature look scream glamour? Go for a vibrant red lace bra with a satin bow, jewel detail, and a flirtatious keyhole, and pair it with a matching panty to complete the look. Or, if you tend to prefer pieces that are feminine yet more demurely sexy, opt for a long-line wire bralette — in pearl white with scalloped lace, it’s effortlessly elegant.

Ditch the hangups

Parfait Charlotte Padded Bra 6901 High Waist Brief 6917 Bronze - How To Wear Sexy Lingerie

Parfait Charlotte Padded Bra 6901 | Parfait Charlotte Bikini 6905 in Bronze

There’s no way to feel sexy wearing lingerie if you allow insecurities to creep in.

Truthfully, so much of your sex appeal comes from confidence, and succumbing to negative thoughts about your body could seriously hinder that.

So embrace the fact that women come in all different shapes and sizes, and fortunately, there is lingerie that will flatter every curve, no matter what kind of figure you have.

If you shop in-person at a boutique or department store, fill the stylist who’s helping you in on any particular concern, whether it’s coverage, support, or something else entirely, so that they can direct you to the right pieces.

Alternatively, if you’re shopping for unmentionables online, you can look for garments that hide or highlight particular parts of the body.

Balconette bras and babydoll chemises will showcase a full bust, or you can show off a shapely rear-end with hipsters or a Brazilian thong.

Still need a confidence boost? Before sporting your sexy new pieces for anyone else, try them on at home alone — there’s something freeing and downright luxurious about lounging around lingerie on a regular day, and after getting used to seeing yourself in the mirror wearing it, you’re bound to feel far more comfortable in it.


Related Post: 5 Reasons Why You Should Do A Boudoir Photo Shoot


We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured image lingerie:
Parfait Tess Unlined Wire Bra P5022 in Charcoal

Choosing your dress is inarguably one of the most important decisions you make as a bride.

However, once the dream gown has been found, a new challenge arises: where to buy the bridal lingerie. The truth is, wearing the right underthings will not only affect the way your gown looks, it can also affect your confidence on the big day. While there’s certainly no shortage of lacy undergarments geared towards brides, picking out the perfect pieces requires a lot of consideration.

After all, it’s not just a matter of selecting something that works with the cut of the dress and your body — it’s also about reflecting your own sense of personal style. You may want to buy bridal lingerie online, as there are more options available, meaning you’re more likely to find foundation pieces with just the right cut, fit, color and style for your needs as well as your tastes.

Stumped on where to shop? Here are some ideas to get you started.

Lingerie Boutiques

 what is bridal lingerie

Specialty boutiques are a stellar option when shopping for bridal lingerie because they offer bra fittings and tend to carry more unique, hard-to-find items.

Beneath The Gown, for example, is a boutique that specializes in bridal lingerie, and staff pride themselves on being able to find items that flatter any body type.

You can even bring your wedding dress into the Connecticut boutique, where the stylists will offer personalized service, and can even customize any piece you select to make sure it fits perfectly.

Baltimore-based Polina’s Prive offers a quaint, shopping environment, ultra knowledgeable staff and immensely elegant lacy undergarments that are sure to make the big day memorable.

Pennsylvania-based Sweet Blossoms offers bridal lingerie in sizes that range from 32A through 44H, so you’re sure to find something that flatters your figure on your wedding day, no matter your shape.

The Lingerie Shoppe in Birmingham, Alabama, has been helping brides pick out their wedding day lingerie since 1946, and is known for its spot-on, super helpful bra fittings.

To find a lingerie store near you, check out our store locator: https://resellers.parfaitlingerie.com/stockist/

David’s Bridal

where do you buy bridal lingerie

 

As the name suggests, this shop specializes in all things wedding — selling everything from bridesmaid dresses to shoes. David’s Bridal also has a solid selection of bridal lingerie as well. It’s important to ensure no straps, seams or lines will be showing from under your dress, and bras come in a range of styles, from plunging neckline and strapless to push-up, convertible and bustier-style, and in an array of colors as well. In addition to classic white and ivory pieces, you’ll find nude, black, blush pink and lavender undergarments, for example. Panties, meanwhile, are available in high-waisted cuts, hipsters, and thongs.

By the way — there’s more to bridal lingerie than simply bras and panties. While those pieces are no doubt practical essentials, you may want an extra piece to pair with your ensemble to make the wedding night special. David’s Bridal has plenty of unique options, like a sheer babydoll chemise with light padding and boning support, or a dotted mesh chemise with ribbon and ruffle detailing, for example.


Related: Does Bridal Lingerie Have To Be White?


Lord & Taylor

where to buy wedding day lingerie

It’s hard to surpass this department store when it comes to options. Lord & Taylor carries a slew of top-quality brands, and as such, has many different bridal bras and panties to choose from, so you’re bound to find undergarments that will complement your dress.

A padded underwire bra with convertible straps is super versatile because it can be transformed into a strapless or criss-cross style. Alternatively, a bra with a sweetheart neckline and sheer mesh paneling with polka dots has a playful vibe. A white unlined wire bralette is stunning and supportive at the same time, especially with scalloped trim and a delicate bow detail — and matching lace bikini panties boast a cheeky cut that shows off your assets with feminine lace.

Those with a larger bust may gravitate towards an unlined wire bra that offers plenty of support without all the unnecessary padding, especially when it boasts elegant lace detailing. And who says a minimizer bra can’t be sultry, too? In beige or baby blue with a lacy overlay, it still has a glamorous touch.

One helpful bonus is that you can live chat with a local Lord And Taylor store associate online if you need advice or have questions about an item.

Moreover, another factor that makes this store a great option it that returns are super simple to make. You can easily print out a pre-paid return label and ship items back, or you can also return any items purchased online at Lord & Taylor stores.

Nordstrom

where to get wedding lingerie

There’s no shortage of choices at Nordstrom, either — and this is another retailer that has an incredibly convenient return and exchange policy: simply mail items back with the postage-paid return label, or bring them to your nearest store. A unique longline full-figure underwire bra in very pale pink almost has a bustier-like look, and it offers the best of both worlds with an ultra sexy plunging neckline and yet a wide center gore for ultimate hold and support.

You won’t have to worry about any slippage on your wedding day (the last thing you want to be concerned about on such a momentous occasion) with an underwire molded T-shirt bra — padded three-part cups offer lift, shape and projection and a flattering powermesh back and set-in straps ensure it stays in place. You can mix and match many bra styles with corresponding bikinis, thongs, and cheeky hipster briefs.


Related: 7 Questions To Ask Before Buying Bridal Lingerie


We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured lingerie:
Parfait Elissa Unlined Wire Bralette P5012 | Parfait Elissa Brazilian Thong P5014 in Pearl White
Parfait Elissa Unlined Wire Babydoll P5018
Parfait Enora Minimizer Bra P5272 | Parfait Enora Bikini P5273 in Whisper Blue
Parfait Darlene Unlined Wire Bra P5172 | Parfait Darlene Bikini P5173 in Summer Blue
Parfait Destiny Contour Bra P5101 | Parfait Destiny Hipster P5105 in Nightshadow Blue

When you open up your lingerie drawer, can you easily find what you’re looking for?

Or is it so overflowing, cluttered with undergarments you rarely wear and lacking any sort of system that you end up rummaging through a heap to find those go-to pieces? If the latter scenario sounds familiar, it might be time to organize your lingerie.

The fact is that your bras and panties provide the base for every single ensemble you wear day to night, and they’re the first thing you search for when figuring out what to wear.

So why not make that first step as simple as possible?

You’ll save time, avoid any unnecessary stress and be far more efficient getting ready overall. Not to mention, quality lingerie is an investment, so in order to protect the longevity of those treasured pieces, it’s important to store them properly.

Not sure where to start? Don’t fret. Follow this foolproof guide to getting your lingerie organized.

1.  Ask yourself: To toss or not to toss?

how to organize lingerie drawer

Parfait Elissa Contour Underwire Strapless Bra P5011 | Parfait Elissa Bikini P5013 in Black

First things first: There’s no way to have an organized lingerie collection when it’s packed with ill-fitting or worn-out pieces, so you’ll want to start by examining each item in your drawers and determining whether it’s worth keeping or not.

Don’t be afraid to be ruthless! Anything that has holes, stretched-out elastic, tears, frayed fabric or broken/missing hooks should be tossed. And since you’re unlikely to reach for an undergarment that’s uncomfortable, you should also throw out any bra that pinches or has wires poking out or panties that itch or dig into your skin. The same goes for bras that have misshapen cups.

Reassess the fit of your bras:

If your breasts spill out of the cups (or don’t fill them up), if it’s loose on the tightest hook, or the straps don’t stay up even when they’re adjusted as tight as they can go, get rid of it.

Donate bras and underwear:

As far as what to do with all those pieces you aren’t keeping, you can donate unused bras and undies to The Salvation Army, Goodwill, or a local battered women’s shelter. Gently used bras can be offered up to an organization like the Bra Recyclers or Bras for a Cause.

2.  Develop a system

how to organize underwear drawer

Sandrine Plunge Longline Bra P5351 | Sandrine Brazilian Thong P5354 in Cameo Rose

Now that you’ve downsized your collection, it’s time to start thinking about how you want to organize everything in your drawers.

When it comes to panties, you might choose to organize by color or style (bikini,  boy short, etc.). Bras can be organized by type (bralette, push-up, strapless/convertible, etc.).

Whichever system you choose, you’ll want to put the ones you wear the most (like the go-to nude T-shirt bra or the basic black thong) toward the front so they’re easily accessible, and the specialty items (a plunge bra in an exotic print or a lacy pair of bright red hipsters) toward the back.

3.  Divide and conquer

how to organize underwear

Parfait Marrianne Hipster P5155 in Champagne/Silver, Cobalt Blue, Black/Silver

Before you place anything back in your drawers, though, consider that certain tools can go a long way in helping you get organized.

In fact, there are linen, plastic, and fiberboard dividers specifically designed to compartmentalize your drawers — that way, you can keep different styles of items separate.

Bras:

Simply stack them from front to back with the cups facing forward, and be careful not to fold the cups, which will cause the fabric to pucker.

Underwear:

When putting panties back in their place, try using the rolling method instead of folding them flat to avoid pesky wrinkles and creases.

Bralettes and non-moulded bras:

Bralettes and other non-padded bras can be folded, but most should be stored flat so that they maintain their shape.

Chemises, slips, and robes:

Chemises and other similar lingerie pieces should be hung on padded hangers in your closet so they’re easy to spot and moreover, so you don’t have to worry about wrinkles.


How do you store your lingerie? Tell us in the comments below!

What is a bridal shower?

It’s an event you’re bound to get invited to (or host) eventually — a time-honored tradition before the vows are exchanged and the bouquet is tossed. Of course, we’re talking about the bridal shower. If this is your first time attending or planning one, however, you may have some lingering questions about the event. What is a bridal shower? Who’s invited? Where is it held? And what kinds of activities does it include?

Whether you’re the bride-to-be or a maid of honor helping to host the shower, this guide can give you a firmer grasp on what it entails, as well as plan a stress-free gathering that everyone enjoys.

Who?

The bridal shower (not to be confused with the bachelorette party) is hosted by one or all of the bridesmaids or another member of the bridal party. The guest list will typically have between 20 and 50 guests (this will depend slightly on the capacity of the venue) and should only include those who are invited to the actual wedding.

As the name suggests, these showers have traditionally been solely for the bride (and often with only female invitees). However, couples are now choosing to throw a co-ed wedding shower, also known as a “Jack and Jill” shower so that the groom and groomsmen can get in on the festivities. This allows the duo to open gifts together, and also offers an opportunity for some couple-themed games.

What?

At this pre-wedding celebration, which is typically a daytime event, guests present the bride with gifts that will help her to fill out her new home with the groom.  It’s an ideal opportunity for family and friends to pamper the bride (which is often much-needed amidst planning a wedding), as well as offer well wishes in this new chapter of her life. Generally, gifts will be chosen from a registry, and otherwise practical items (such as kitchen appliances, dishware, bath essentials, etc.)

Fun fact: Legend has it that the tradition can be traced back to a young Dutch girl who fell for a poor miller. Her father refused to give her a dowry due to his disapproval, but luckily, the miller had often helped fellow villagers when they hit hard times, and so they banded together to “shower” the couple with presents.

Some brides will opt to have more than one shower. For example, it’s become a relatively common practice to have a regular shower for family and other attendees, and then a lingerie shower with just close girlfriends (at which the bride is gifted with an array of unmentionables for her honeymoon and beyond).

What about a theme?

A theme for the bridal shower is optional. Regardless, the itinerary usually involves some mingling and/or games, food (mainly appetizers and other light bites) and drinks, followed by gift opening. Activities might include anything from having guests write out their go-to idea date night and dropping them in a jar to a photo booth to capture the memories. A bridesmaid might jot down helpful notes on the gifts as the bride is opening them so she has a list to refer to as she’s penning her thank you notes. Some brides may opt to open gifts alongside their husbands-to-be later on.

When?

The bridal shower can be held anywhere between three weeks and three months before the wedding, but typically it will fall four to six weeks before the big day. It ultimately comes down to when is most convenient for the bride and her selected guests, which may mean hosting the soiree closer to the wedding when out-of-town attendees are already in close proximity, or planning it further in advance to coincide with a bachelorette party or other wedding-related event taking place in the same city.

When should invitations be sent out?

The most important thing is that invitations are sent out four to eight weeks in advance so that guests can mark their calendars and RSVP in a timely manner.

Where?

The truth is, a shower can be held anywhere — though they’re most often hosted at the home of a friend or relative, or otherwise, at a restaurant in a private room. Still, a specialty theme may call for a different location, such as a spa, park or art studio. Some may even decide to hold the shower at a cooking or baking school or even a winery for a unique educational experience, or a blowdry bar for some well-deserved pampering.

Featured image via Pixabay
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