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OUR STORY

After working in the intimate apparel industry for 8 years, Ken Zhang, the founder of Parfait, identified there were limited bra options for fuller bust and full figure women who historically were under serviced by the industry. Ken and his close-knit team launched Parfait in 2010 with the goal to create a lingerie company dedicated to providing size inclusive, fashionable lingerie specifically designed to support every woman’s curves.

From the beginning, the Parfait team has passionately supported the body positivity movement by recognizing and embracing that women come in all shapes and sizes. To this day, we remain dedicated to designing functioning, well-fitting bras and creating a lingerie collection that can be as size and style inclusive as possible. We are proud to be an integral part of a wonderful community that supports a broad demographic of women by providing great fitting lingerie that helps encourage them to look and feel their best every day.

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OUR PHILOSOPHY

Did you know Parfait means “Perfect” in French? At Parfait, we have dedicated ourselves to redefining perfection by creating beautiful, trendy lingerie that showcases every woman’s perfect curves. We are passionate about empowering women through the fundamentals of self-love and body positivity to confidently embrace their curves like they never have before. We appreciate that women have all types of body shapes and have made our bra sizing inclusive to ensure the perfect fit.

The Parfait philosophy is to always help women feel totally supported on the inside. We also want to inspire all women to confidently embrace their unique bodies and let their inner spirit shine on the outside too, as perfectly demonstrated by our amazing models and the many women who confidently wear Parfait every day.

OUR GOAL

Our goal is to support women by creating and offering a size inclusive, fashionable lingerie wardrobe at Parfait that advocates a message of self-love and body positivity. We believe every woman deserves to have a wide variety of not just bra sizes but also style options. We are dedicated to creating lingerie in a variety of sizes and colors, including diverse skin tone shades, and various shapes and styles to help curvy women create a lingerie wardrobe for all their lifestyle needs. Our belief that you, our loyal customers, deserve to have as many Parfait style and size options as possible continues to drive us. This includes sports bras, nursing bras, bralettes, bodysuits and panties as well as everyday best sellers in a broad variety of sizes, skin tones and on trend fashion colors.

We invite you to join the Parfait community and experience how great you will look and feel in Parfait. We hope this will inspire you to support our goal of spreading the empowering message of self-love and body positivity to more women by encouraging all your friends to join us too. Let us together, celebrate all women embracing their Parfait “perfect” curves!

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