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best bra for bra shape

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Have you ever suspected that certain bras simply flatter your breasts better than others? You’re not imagining things. Breasts come in a multitude of different shapes, and particular bra styles are well-suited to each due to their unique construction and features. Read on for some guidance regarding the bra styles that bring out the best ...read more →



what is a post surgery bra

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Undergoing any type of breast surgery – as a health precaution or augmentation – can be a worrisome. Many find the experience of undergoing an operation tiring and draining. It’s quite understandable. When you leave the hospital, though, there are some things that you need to consider, such as what bra should you buy? Here’s ...read more →


breast shapes and sizes

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When it comes to shape, not all breasts are created equal. In fact, there’s some vast range in their appearance in terms of fullness, where they’re set, nipple direction and more. You likely know your cup size and band size — but the question is, do you know your shape? There are many ways to ...read more →


how often should you go bra shopping

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Do you find yourself waking up every few months only to realize that you’ve got no decent bras left? Do you ignore the problem for weeks on end until you finally break and go shopping? Have you written ‘bra shop’ on your to-do list but never got around to it? If you answered ‘yes,’ to ...read more →



lingerie shopping

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Ladies, we’ve all been there. The search for the perfect bra feels like a never-ending journey into the unknown. And yet, we all keep on looking, hoping that we will come across it. While there are many pleasures that come with shopping, it can also have its ups and downs now and then too! Needless ...read more →



what is a plunge bra

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What is a plunge bra? A plunge bra is a style of bra with a low cut center gore and angled cups that enhance cleavage. With a versatile design and universally-flattering fit, plunge bras are a great choice for low cut and plunging necklines. Plunge bras are a popular style for both big and small ...read more →


different breast shapes

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We all know that breasts come in many different sizes — but did you know that they come in a wide range of shapes, too? Boosting your knowledge about the different breast shapes can help you to determine your own, thus making bra shopping a whole lot easier. Of course, no two pairs are the same. ...read more →


where to buy bralettes

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Shopping for plus size bras and bralettes doesn’t have to be a stressful experience. The key is to know what you’re looking for — when you don’t, you can end up feeling overwhelmed and indecisive (and furthermore, end up taking home bras you never wear). Luckily, we’re letting you in on some smart shopping tips ...read more →



do sports bras support your breasts

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Finding the right sports bra is a strategic effort, just like it is when finding the right every day bra. Wearing the right sports bra for you and your exercise regimen is key to getting the most out of your workout. It’s possible you may be wearing the wrong sports bra. If so, it’s also ...read more →



embrace body - 4 Perks Of Having Big Boobs

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I’ve been around women with big busts long enough to know they don’t always love the volume. I’ve heard my mom and girlfriends say they wish they had smaller boobs. But as a small-busted gal, I can tell you that having smaller boobs isn’t always ideal either. Here are four reasons to embrace having big ...read more →


what does a longline bra do

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Every woman has a strapless bra in her lingerie collection. It’s essential because so many tops and dresses require bare shoulders or backs. But, what about a longline bustier? If you thought longline bustiers were only worn under poufy, Victorian-style dresses, you’re wrong. Longline bustiers have a place in your modern wardrobe for a variety ...read more →


plus size lingerie stores

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Looking for some new plus-size lingerie? Not sure where to begin? Fear not. We’ve got a few ground rules here to get you started. Stick to these and you should have no problem finding some gorgeous pieces. Good luck. 1.  Get a bra fitting before buying new bras Most women wear different bra sizes throughout ...read more →



mod by parfait flair one piece swimsuit tropical print

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One piece swimsuits are having a major moment. As an alternate option to our favorite bikinis, we love the ease and coverage that one piece swimsuits provide. Here’s why the Flair One Piece Swimsuit is our new go-to: The sheer straps in swimsuit mesh show off your shoulders and keep your swimsuit in place. The ruched ...read more →


lingerie we love t shirt bras

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T-shirt bras are a lingerie essential. Our t-shirt bras are designed with molded contour cups, supportive bands, and much-appreciated details (like a stretch lace band, padded straps, or a bandless design that won’t dig into your ribcage). Plunge t-shirt bras are a popular choice, so we suggest the Casey Plunge Molded Bra, Emma Plunge Molded ...read more →



How To Know If Your Bra Fits Perfectly

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“When you know, you know.” Wouldn’t it be great if it was that simple when it came to the fit of a bra? The reality is, many of us are still not quite certain what a flawlessly fitting bra looks or feels like. But it’s worth finding out, because a bra that fits well will ...read more →


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